Services

How I help you
make progress.

Two ways to work together. Each one built for a different starting point.

How it works, six days
01
Ambition
What does success actually look like? We define the ambition and make it concrete enough to act on.
02
Where to compete and how to win: possibilities
We map the market. Which segments, which clients, which positions are available to you. What combinations could work. No choices yet. Just possibilities on the table.
03
Where to compete and how to win: the choice
Now we choose. Where you'll focus, how you'll beat the competition, and what you'll deliberately walk away from. This is the hardest day. It's also the most important one.
04
What you need to build
If this is the direction, what's missing? We identify the gaps in people, skills, and processes that stand between where you are and where you're going.
05
How you'll run the organisation
What structures and decision-making processes does the organisation need to sustain the direction? How do you make sure the choices survive first contact with reality?
06
Goals for the year
Everything translates into concrete, measurable goals. Numbers. Owners. Deadlines.
Strategy
Define
the Route
In plain English

The most successful companies don't try to win everywhere. They pick a position in the market where they can clearly excel, where competition is thin and their strengths create the most value.

A recruitment firm stops serving everyone and goes deep in one niche. A consultancy cuts its client list in half and doubles its fees. A product company exits three markets to dominate one.

That's strategy. Deciding where you'll compete, and how you'll win there. Define the Route is the process that forces those decisions. And makes sure everyone in the organisation understands them.

Define the Route is for leadership teams that have the ambition but haven't made the choices on what they'll do differently to reach it.

Six full days with your leadership team, spread over the months it takes to get it right. Each day ends with decisions. Not discussions.

What you walk away with
  • A fully written direction, in narrative form and in detail
  • Concrete measurable goals for the year
  • A clear route your organisation can actually follow
  • A strategy the whole organisation can explain without a slide deck
  • Alignment: the people who have to execute it were heard before the choices were made
  • Confidence: the direction was stress-tested by the people who have to make it work
  • Belief: because the right people were in the room, the organisation can move
How it works, the cycle
01
Kickoff
We align the teams on the strategy and yearly goals. Define what each team achieves this quarter, concrete, measurable, owned by the team. Then the first hard choices: which projects will actually get us there, and what we're not going to focus on.
02
Every month: plan
Clear priorities. Concrete work for the first two weeks. Prepared backlog for the second two. Everyone knows what they're doing and why.
03
Every week: do, check, learn
Three touchpoints every week. Monday, Wednesday, Friday. Short, focused, and always feeding data back to leadership the same day.
04
End of month: review and adjust
What did we achieve? What didn't happen and why? What does the data tell us? Then we adjust and plan the next month.
05
Every quarter: full reset
Goals for next quarter set based on what the data showed. What's working gets more investment. What isn't gets dropped or changed. No sentiment. Just what the numbers say.
Execution
Run
the Climb
In plain English

Most strategies don't fail because they're wrong. They fail because nothing connects them to the actual work.

Leadership sets the priorities. Teams get back to their day jobs. Six weeks later nothing has moved.

Run the Climb is the operating rhythm that closes that gap. Clear goals every quarter. Concrete work every month. A weekly check that keeps teams on track and gives leadership a live picture of what's moving and what isn't. The urgent stops eating the important. Progress becomes visible.

Run the Climb is for leadership teams that have chosen a clear route but have the feeling that things should be moving faster.

An embedded three-month cycle. I work directly with your critical teams, translating the choices made at the top into concrete work, month by month, week by week. Not another planning session. The actual climb. Because the people doing the work need to understand the route as well as the people who chose it.

Next service
The weekly cadence
Monday
Align
What are we focusing on this week and what do we need from each other?
Wednesday
Check
Are we on track? What's moving, what's stuck, what needs attention?
Friday
Learn
What did we do, what worked, what didn't? Data goes to leadership the same day.

Leadership reporting: Every Friday, leadership receives a short report. Traffic light system: on track, off track, needs attention. Week by week, the picture builds. Decisions don't wait for a quarterly review. The data is always on.

What you walk away with
  • Work is planned and approved before it starts. Nothing lands on top of everything else.
  • Progress is visible: effort and output are seen, not just results
  • Clear goals replace vague expectations: progress comes from outcomes, not activity
  • Trying something that doesn't work isn't failure. It's data.
  • Leadership and teams share the same goal, and start speaking the same language
  • That shared language creates safety: people feel connected to something bigger than their own work
  • Leadership has weekly data across the whole organisation without micromanaging
  • Conversations between leadership and teams become honest: grounded in facts, not gut feel

Not every conversation needs to start with a full programme. Three ways to take a first step, depending on where you are.

Base Camp
Find out what's standing between you and real progress.

Half a day with your leadership team. We look at what's working, what isn't, and where a few clear decisions could get things moving again.

€2,500 excl. VAT
Book Base Camp
Pitch
One on one session. Two hours. One problem.

You pitch me your biggest challenge. We dig in together and find a way forward. This one is on me. Application-based.

Free, application based
Apply for a Pitch
Let's talk
A short call to find out if I can help.

Just reach out. A short conversation to see if I can help.

Free
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